Search engine optimisation: measuring

 Achieve

This article is a part of the SEO cycle series of articles.

In this phase, review what you've achieved and begin the cycle again by assessing your new position. Often, when working with clients, we plan a staged approach to the SEO campaigns we carry out and by using such an approach for your campaign, you can usually build up a powerful search engine presence across a large number of relevant search terms by repeating the cycle several times.

         

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Visitors from search engines are 3.6 times more likely to buy than visitors from other sites and 2 times more likely to buy than visitors from paid ads and bookmarks.