One of the best ways to carry out search engine optimisation can be based upon the cycle shown below in which you work through 5 stages with your website.

Search engine optimisation starts with assessment, through setting goals, planning, executing an SEO strategy and measuring the results of that strategy before re-assessing and beginning over again.

The pages listed below will give you an overview of how to carry out your own search engine optimisation based on the SEO cycle:

Assessment Setting goals Planning Executing Measuring