If you already have a website and are wondering whether you ought to be thinking of updating or changing it, you can conduct a review of how well it meets your current business objectives.

Here are the elements that should be involved in a full analysis of your website and online marketing activity:

• Page structure friendliness for search engines
  Every page of your website should be analysed for how well search engines would be able to index and interpret them
• Inbound links
  One of the most important factors behind getting your website found and getting good rankings in Google is the number of inbound links. The more relevant inbound links you have to your website, the better rankings you are likely to achieve in the world's number 1 search engine. Your analysis should also tell you how many websites link to yours. You should be able to discover exactly who is linking to you and have an evaluation of how useful each of those inbound links are.
• Search engine rankings
  How well does your website actually do in Google? Most people don't know. Analyse every keyword on your website to discover how well your website does in Google for that keyword phrase in each of the countries in which you market your products and services.
• Cross browser compatibility
  According to the latest statistics, only approximately 1 in 2 people now use Internet Explorer to browse the web. Unfortunately most websites display differently in different browsers. This is an issue known as cross-browser compatibility. Again, your analysis should cover how every major page of your website performs in different browsers.
• Stickability
  How likely are people to return to your website? It can cost a lot of money to make your website easy to find and every visitor who leaves your website without taking the action you want them to take is a potential waste of money - particularly if they never come back. Analyse your entire site from a stickability point of view and look for ideas on how you can dramatically improve the results your website is achieving for you.
• Usability
  Consider how easy your website is to use - is the navigation clear and can people quickly find the information they're looking for.
• Spell checking
  There are few things that make a website look unprofessional as misspellings or inaccurate punctuation. Check every page of your website for spelling mistakes.
• W3C Standards and Accessibility Compliance
  The World Wide Web Consortium (W3C) publishes a number of standards for website design that a well designed website should comply with to increase the number of people who can access it and use it. Check your entire website to see how compliant it is with these standards.
• Colour blindness
  About 7% of people suffer from some form of colour blindness and these people may not see your website in quite the way you like. If colour is an important part of your products or services, this could be a real problem for you. Use a service like vischeck to check every page of your website for colour compatibility and report any significant problems that we discover.
• Broken links
  If your website contains broken links, this could adversely affect your search engine rankings as well as make your website unusable and unattractive to people visiting it. Check your entire website for any broken links.