Link building involves many different types of activities all of which are intended to grow the number and quality of inbound links to your website and to specific pages within your site. The goals of link building are:

• to boost the rankings of specific web pages whilst raising the overall profile of your website in the search engines,

 and

• to drive visitors directly from other websites to yours

It makes sense therefore to aim for getting links from websites that already have significant traffic.

Lots of people think of the search engines almost exclusively when thinking about promoting their websites. However, when you consider that Facebook each day now receives more visitors than Google, you can easily see the limiting nature of this way of thinking.

The importance of link building as part of any successful Search engine marketing strategy cannot be understated. In today's online environment, it is next to impossible to rank highly for any but the least competitive phrases without some level of links leading to your site.