Not so long ago, optimising web pages by writing SEO copy (copy that is written specifically to appeal to the search engines) was the main area of expertise for most search engine optimisation specialists. In many respects, it is now the easiest part of the job although writing copy that is good for both humans and search engines is still quite a challenge for many people. The key to our success in this area is to optimise pages for the search engines without making them impossible for people to make sense of. SEO copywriting is a skill that you can develop over time if you choose. If not, our SEO copywriting skills are available for hire! Read more

One of the most important factors in SEO is the structure of your website. Search engines need to be able to crawl your site effectively and the way that your website pages link together will influence the rankings that each page receives in a variety of subtle (and not so subtle!) ways.Because the way that a website is structured and designed can greatly influence the success of any SEO campaign, the best time to plan SEO work is during a website design or redesign. Read more

One of the most important aspects of any successful Search Engine Optimisation campaign is the use of keywords and a crucial element of that can be defined as keyword strategy. In short, any keyword research carried out should be done in the larger context of an effective keyword strategy. Different scenarios call for different strategies and Pay-per-click (PPC) campaigns require a different strategy to a pure Search engine optimisation (SEO) campaign due to the differences between the ways in which keyword phrases can be targeted in PPC campaigns. Read more

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