tips and tricks

October 2009 book recommendation: Getting Things Done

Last month we recommended the Social Media Bible - an extremely useful book, but perhaps a little frightening for those who find little time to read! This month we turn to a much thinner book, but in terms of usefulness, just as good. Read more

Link building

Link building involves many different types of activities all of which are intended to grow the number and quality of inbound links to your website and to specific pages within your site. The goals of link building are:

  • to boost the rankings of specific web pages whilst raising the overall profile of your website in the search engines,

Email marketing

Why you should be using email marketing

We love to show our clients how they can use email as a marketing tool. Organisations of all shapes and sizes now rely upon email to reach their customers and prospects. Why? Because it's simple, cost-effective and it works! Read more

Returnability: getting people to come back to your website again and again

On average, a person has to visit an ecommerce store 7 times before they buy. Most business websites fail to get over 95% of their visitors to return even once. Bad design or slow pages can play a part, but usually there is just simply no reason to return. There is nothing on the website to engage the visitor, nothing that is unique, nothing for them to do. Read more

         

Our mantelpiece

 

Tips, tricks and tools...

Always test your video and audio files online  - testing locally doesn’t show you the kinds of speed your visitors experience